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Starting last February, Toyota invited consumers to share their ideas on how to apply one of five specific Toyota technologies - Total Human Model for Safety [T.H.U.M.B.S.], Solar Power Ventilation System, Hybrid Synergy Drive [HSD], Advanced Parking Assist, and Touch Tracer Display - to a cutting-edge invention used outside of the auto industry. Approximately four months later, they had a total of 4,000 entries.

Toyota, of course, wanted to remain bi-partisan in the decision-making process. So, to evaluate the thousands of submissions, they brought in an independent panel comprised of the likes of WIRED magazine's…

Extended Service Hours- Tuesday and Wednesday!

We have extended our hours!

Based on feedback given to us by our valued customers, Toyota of Braintree is proud to announce that beginning on Thursday, June 2nd our award winning Parts and Service Departments will be open until 8:00 p.m. each and every Tuesday and Thursday.

Our new evening hours will help Toyota of Braintree better serve your maintenance needs and provide a level of convenience to customers that prefer to service…

Toyota Puts Their Money Where Their Mouth Is

With gas prices continuing to increase, electric vehicles (EV) are becoming more and more attractive to autobuyers. They're clean. They don't require any gas. And they offer a fresh, futuristic look. The only thing that is unattractive about the EV's is the fact that their power cells need to be charged.

Happily, given a recent partnership between Toyota and WiTricity, future EV owners might never have to deal with the frustrations that come with the tangled rats nest of cords and having to find a public charging spot again.

For those of you maybe not familiar with…