Toyota of Braintree

The 2012 Toyota RAV4 EV, first announced over two years ago, is a mix of our favorite Japanese automaker and a lesser-known electric-vehicle manufacturer known as Tesla Motors. Both companies have been meticulously working to make sure that the all-new RAV4 EV lives up to the hype that has been created during its development, and the final product was recently unveiled at the 26th annual Electric Vehicle Symposium.

So what's the good word on the new model? The 2012 Toyota RAV4 EV is priced fully equipped at $49,800. It's powered by a battery pack mounted under the…

Toyota seems to have dominated the small and subcompact markets, not only with the Corolla and Prius, which lead their segments, but with new arrivals like the Prius V, Prius C, Prius Plug-in and Matrix. With all those offerings, it is easy to over look the most fuel efficient non-hybrid Toyota has- the 2012 Yaris.

Redesigned for 2012, the Yaris has racked more accolades than any other Toyota. The 3-door liftback was picked as Best…

Today the Boston region of the Toyota/Scion Motor Corporation graced us with a new 2013 Scion FR-S for us to inspect, touch, taste, and ride in.   It was a whole new animal, from inside and out.  From the classic "Sports Car" look and feel in the body, to the Boxter/ Subaru/Toyota Engine-  vastly different in appearance from any other Toyota or Scion!

Here are some picts from the brief encounter-

The Lojack Corporation is at Toyota of Braintree today... with chances to win big prizes for simply finding the "Big Red Arrow"  Lojack car.  Some of the prizes are:

Samsung 60" Class LED 6400 Series Smart TV

Samsung 7.1 channel blu-ray 3d home theater system

Samsung Galaxy Tab? 7.0 Plus (Wi-Fi) 32 GB

And more.  Full details can be found HERE  .   Come down to Toyota of Braintree.  No Purchase Necessary.  They have other…

Scion of Braintree is participating with Scion and Sony to give away new PlayStation Vitas (PS Vita). Starting May 1 through July 31, 2012, buyers of a new 2012 Scion iQ will receive a PlayStation®Vita (PS Vita), portable entertainment system, while supplies last.

The promotion coincides with the nationwide release of the iQ, Scion's fourth vehicle and the world's smallest four-seater. For full details, please visit www.scion.com/psvita.

"Scion is…

The Toyota Long Beach Grand Prix Celebrity/Pro Race has been held every April since 1977, and ever since the 1991 race, the event has been used to raise money for local children's hospitals in the area. This brings in more in a larger crowd, bigger name celebrities, and more attention across the country, even from those who might not ordinarily be racing fans.

So how does the race work exactly? Any celebrity is welcome join in the fun, from A-list superstars to up-and-coming artists. Meanwhile, professional race car drivers are selected to appear in the race as well…

Earlier this month Toyota revealed the all-new 2013 Avalon premium mid-size sedan today at the 2012 New York International Auto Show. The new Avalon is re-conceived for the premium mid-size sedan segment with a progressive and emotionally styled exterior design. It is expected to be available at Toyota of Braintree late in 2012.

The body itself is slightly more compact, but, as a testament to Toyota engineering, actually provides more interior room, and more storage?

When you visit the Toyota of Braintree lot, conveniently located at 210 Union Street Braintree, MA, you'll find a wide range of safety and convenience features packed into every new Toyota in stock. And for that, we have the Toyota Technical Center to thank. The division first opened its doors in 1977, and they've been improving vehicle powertrains, safety features, and convenience technologies ever since.

Of course, all of that hard work has hardly gone unnoticed. Toyota recently gave the green light to two big expansions, and each one has the potential to take the R&D group…

Japanese auto maker Toyota is welcoming a new face to their North American family. Makers of quality vehicles like Toyota Tacoma and Toyota Camry are proud to name Shigeki Terashi as their North American President (as of April 1, 2012).

Terashi joined Toyota in 1980, as part of the growing body engineering design division. His first assignment was crafting the successful Camry. Terashi later took over at the auto maker's Technical Center, overseeing the launch of Toyota Venza as well as Sienna minivan throughout the country.

Jim Lentz, currently president and COO of Toyota Motor Sales USA, is to…