Toyota of Braintree

As most of our clever Toyota drivers know, the Japanese automaker was the first to premiere a mass-produced hybrid vehicle with the Toyota Prius. The Prius is now in its third-generation, and it's added several more members to its hybrid family. One of the newest additions to this line-up is the 2012 Toyota Prius c, a five-door hatchback with a lot of style and a very affordable price.

Coming in at a whopping 542 pounds lighter, 19 inches shorter, and 1 inch lower than the standard Prius, the new Prius c is a lighter, even more fuel efficient version…

Due to your preferred customer status, you have been invited to our private, invitation-only event. We would like to exchange your current vehicle for any new or pre-owned vehicle of your choice. Take your pick of our inventory before our annual Presidents Day event for the general public. Receive up to $5,000* in combined discounts and rebates on new vehicles with financing as low as 0.0%.* You may also be pre-approved for an?

Toyota might not be the oldest automaker in the world, but it does sell the most vehicles. This year, the company has plans to produce its 25 millionth vehicle this year, as well as begin production on the innovative new Toyota EV RAV4.

Toyota managed to be very successful in 2011, despite environmental setbacks in Japan, including a tsunami and earthquake, as well as flooding in Thailand. The company was somehow able to ramp up production at the end of the year to catch up with its competitors despite huge shortages in vehicle parts and damaged factories.

The Japanese automaker…

California loves Prius. It is the place where hybrid cars are dreamed up, after all. It's no wonder Toyota Prius is such a hit.

There's plenty of cargo room in both the sedan and Prius-V variants, but if you need a little more storage space, there's an answer. Camp-Inn has designed an extension of Prius rear hatch space, on display at the annual Tokyo Auto Salon. It's a new kind of roof camper.

The device extends rear capacity, as well as protected roof storage by 20 inches. With your Prius rear seating folded down, Camp-Inn claims…

Many Toyota buyers are nostalgic for another era- an era when power and handling was just as synonymous with Toyota as was reliability and durability.  For the last few years, many have equated Toyota with sedans and SUVs.

Now, meet the FR-S.  Launching in 2012 under the Scion brand, the 2013 FR-S (Front-engine, Rear-wheel-drive, Sport) is a joint venture between Toyota and Subaru to build a lightweight, perfectly balanced, rear-wheel-drive sports car that harkens back?

Toyota is moving forward in the world of hybrids at a rate that other automakers simply can't keep up with. The Japanese automaker hasn't even officially release the Toyota Prius Plug-In Hybrid, and already they're planning to unveil another plug-in at the 2012 North American International Auto Show!

While some might accuse other automakers of saturating the market, Toyota of Braintree knows that there are many different types of car buyers out there. And for Toyota to get drivers to start taking hybrid, plug-in, and EV technology seriously, they need to offer more options. That's where…

Everyone knows that Toyota always rounds off very well with Consumer Report.  They publish a "recommended" list which always has its fair share of Toyotas.  This in turn drives up the demand and value of pre-owned Toyotas, and ensures plenty of showroom traffic for new Toyotas. 

This year, the 2012 Toyota Camry Hybrid has already earned the title of "Best Family Sedan" from Consumer Reports.  It seems that with the new redesign, significantly improved fuel…

Despite the struggling economy, and the negative slide of several auto manufacturers, Toyota had a record year!  And in the Boston region, Toyota of Braintree had one of its best years ever, thanks to our loyal customers. 

Nationwide, Toyota Motor Company released several new vehicles in 2011 and several more new model launches coming in 2012, Toyota has very high expectations for the future. The following are Toyota sales highlights from 2011:

    The Camry dynasty?

Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.

The reveal will feature the world premiere of the concept vehicle as well as the North American debut of the Prius c hybrid during Toyota's news conference on Tuesday, January 10 at 8:45 AM in the Riverview Ballroom at Cobo Center.  

Toyota of Braintree has been taking…

Toyota of Braintree pushed hard for the pre-paid debit cards for our customers for twittering about their new Toyotas.   There was only 140 of the $1,000 debit cards given away nationwide each day, but we strategically helped out customers secured as many as possible.   (Customers had to be buying a new Toyota during the Shareathon program, which was only 10 days, and the "window" to get one of the cards was only open a few minutes each day).

Unofficially, it looks like we were able to help get more of the $1,000 debit cards to our customer than…