Toyota of Braintree

Toyota seems to have dominated the small and subcompact markets, not only with the Corolla and Prius, which lead their segments, but with new arrivals like the Prius V, Prius C, Prius Plug-in and Matrix. With all those offerings, it is easy to over look the most fuel efficient non-hybrid Toyota has- the 2012 Yaris.

Redesigned for 2012, the Yaris has racked more accolades than any other Toyota. The 3-door liftback was picked as Best…

Today the Boston region of the Toyota/Scion Motor Corporation graced us with a new 2013 Scion FR-S for us to inspect, touch, taste, and ride in.   It was a whole new animal, from inside and out.  From the classic "Sports Car" look and feel in the body, to the Boxter/ Subaru/Toyota Engine-  vastly different in appearance from any other Toyota or Scion!

Here are some picts from the brief encounter-

Many Toyota buyers are nostalgic for another era- an era when power and handling was just as synonymous with Toyota as was reliability and durability.  For the last few years, many have equated Toyota with sedans and SUVs.

Now, meet the FR-S.  Launching in 2012 under the Scion brand, the 2013 FR-S (Front-engine, Rear-wheel-drive, Sport) is a joint venture between Toyota and Subaru to build a lightweight, perfectly balanced, rear-wheel-drive sports car that harkens back?